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quels cadeaux choisir pour vos clients ?

Marketing en entreprise : quels cadeaux pour vos clients ?

Chaque jour, des cadeaux d’affaires passent sous nos yeux, que nous soyons dans les rues, au bureau, dans un bus, dans une conférence… Effectivement, ce n’est pas un simple cadeau de remerciement ou de bonne année. Il s’agit plutôt d’un support de communication que les enseignes ou les entreprises utilisent à titre publicitaire.

Zoom sur les carnets publicitaires

Outre l’aspect pratique d’un carnet ordinaire, les avantages d’un carnet publicitaire dépassent largement l’idée que l’on s’en fait. En effet, il faut savoir que cet objet contribue fortement à la réussite d’une stratégie marketing à grande échelle. Il s’agit d’un support qui permet à une marque de se faire connaître et d’être visible partout.

Destiné à un usage quotidien, un carnet publicitaire sera l’allié fidèle de vos clients. Il est léger et se glisse facilement dans les poches, les sacs à main, les sacoches, etc. En affichant votre logo ou votre slogan sur la couverture, cet objet sera tous les jours le nouveau porte-parole de votre marque, et ce, dans aux quatre coins du monde. Personne ne peut nier que notre carnet fait partie de nos effets personnels auxquels on est intimement attaché. Alors, si vous offrez des carnets publicitaires, vous créez un lien émotionnel entre votre marque et vos clients.

Par ailleurs, un carnet publicitaire peut être personnalisé. Ainsi, cet objet vous donne la possibilité de prouver à vos clients vos valeurs et votre savoir-faire à travers son style, sa finition, etc. Ensuite, il ne faut pas oublier que ce petit cadeau peut atteindre une large cible puisqu’il est conçu pour tous les âges. C’est donc un élément crucial pour rehausser rapidement l’image d’une marque.

L’importance de la communication par l’objet

Depuis longtemps, les objets publicitaires sont parmi les moyens de communication les plus efficaces. Pour imposer l’identité visuelle de votre enseigne, vous pouvez consulter un fournisseur d’objet publicitaire.

En effet, on associe le plus souvent le souvenir d’une marque à des cadeaux publicitaires tels que les goodies, les parapluies, les mugs, les tee-shirts, etc. Cette remarque prouve que ces supports de communication, utilisés quotidiennement affectent fortement nos mémoires. Alors, il n’est pas étonnant de savoir qu’à long terme, ils sont plus efficaces que les campagnes de publicité sur les médias. De surcroît, la durée de vie de l’objet joue un rôle important dans la conservation d’une image de marque. Plus elle est longue, plus l’impact publicitaire s’intensifie et devient durable.

À part cela, l’utilisation de ces cadeaux est vivement conseillée aux entreprises qui souhaitent augmenter leur nombre de fans ou gagner en visibilité en faisant un achat de trafic internet sur ce site par exemple. Selon les études, on a prouvé que 83 % des acheteurs qui ont reçu ces articles promotionnels disent avoir reconnu l’offreur. Les objets publicitaires sont ainsi des outils qui renforcent l’identité visuelle d’une enseigne ou d’une société. De plus, avec des offres spécifiques plus luxueuses, il est possible de viser les clients privilégiés comme des sacs à dos pour les enfants, des mallettes pour les hommes, un coffret de parfum pour les femmes, etc.